No matter the severity of the storm, one of the real lasting tragedies of Hurricane Sandy and company is how silly they sound, and what a missed opportunity this is.
Hurricanes should get corporate sponsors. Hurricane Sam Adams. Hurricane Shop Rite. “Hurricane Subway-stay safe but remember, 50 mph winds is no reason not to eat fresh.”
Computer scientist and philosopher Zachariah Kendall opines: “If the money for the sponsorship money went to hurricane relief, that’d be a really good idea… And it’s still good advertising, as you point out, during their life and after people refer to hurricanes. Corporate gambling: ‘We must sponsor this hurricane, it’s so big they’ll be talking about it for 5 years!’ (The price of the sponsorship could be scaled according to the hurricane scale.)”
This is like a politically-uniting idea. I ‘assume’ (but don’t really know) the national hurricane center can treat naming rights as a government asset?
Culture Time 
Now I wish I had proofread what I said….
The end of the deficit, using a Republican-friendly idea!